branding

Still image from a video on the Childrens Hospital Associations new brand identity
Providers

Children's Hospital Association unveils branding overhaul

The reimagined brand and messaging push will help the lobbying group bolster its role as "a trusted bipartisan voice in Washington," leadership said.
Dave Muoio Nov 5, 2025 4:00pm
Medicare Advantage with wooden blocks alphabet letters and stethoscope on yellow background

HCSC launches rebrand for its Medicare unit as 'HealthSpring'

Jul 10, 2025 7:00am
Fierce Healthcares 2025 FierceMadness

#FierceMadness 2025: Lantern takes crown in a nailbiter

Apr 10, 2025 4:30pm
scrambled letters

Moniker magic: The adventurous world of naming a startup

May 6, 2024 4:00pm
The color purple

NYU Langone's claims that Northwell copied purple ads dismissed

Mar 5, 2024 7:25am
A magnifying glass with the word brand in the middle

Elevance to rebrand Amerigroup plans as Wellpoint in 6 states

Jul 31, 2023 2:00pm