branding

Heidi AI new brand campaign
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AI care partner Heidi touts positive side effects in campaign

Heidi, along with creative firm Cocogun and media agency TRG, launched a new campaign that positions its AI tool as a dose of "relief, on repeat."
Zoey Becker Jul 7, 2026 6:00am
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AHIP 2026: CAQH rebrands as DataSpring

Jun 9, 2026 11:39pm
Still image from a video on the Childrens Hospital Associations new brand identity

Children's Hospital Association unveils branding overhaul

Nov 5, 2025 4:00pm
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HCSC launches rebrand for its Medicare unit as 'HealthSpring'

Jul 10, 2025 7:00am
Fierce Healthcares 2025 FierceMadness

#FierceMadness 2025: Lantern takes crown in a nailbiter

Apr 10, 2025 4:30pm
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Moniker magic: The adventurous world of naming a startup

May 6, 2024 4:00pm