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branding
Payers
HCSC launches rebrand for its Medicare unit as 'HealthSpring'
Health Care Service Corporation is launching the HealthSpring brand for its Medicare products after closing the deal to acquire Cigna's plans.
Paige Minemyer
Jul 10, 2025 7:00am
#FierceMadness 2025: Lantern takes crown in a nailbiter
Apr 10, 2025 4:30pm
Moniker magic: The adventurous world of naming a startup
May 6, 2024 4:00pm
NYU Langone's claims that Northwell copied purple ads dismissed
Mar 5, 2024 7:25am
Elevance to rebrand Amerigroup plans as Wellpoint in 6 states
Jul 31, 2023 2:00pm
New York health systems spar over purple advertisements
Jun 21, 2023 7:00am
