Marketing

Eli Lilly a life covered
Favicon Fierce Pharma

Lilly covers aging and obesity in new GLP-1 access campaign

The campaign is anchored by Lilly's "A Life Covered" short film, which highlights a woman's decades-long weight loss journey.
Zoey Becker Aug 24, 2026 4:02pm
A person typing on a laptop computer
Favicon Fierce Pharma

Women turn to Reddit for community, health information: survey

Aug 5, 2026 8:30am
Heidi AI new brand campaign
Favicon Fierce Pharma

AI care partner Heidi touts positive side effects in campaign

Jul 7, 2026 6:00am
The CVS pharmacy logo is displayed on a sign above a CVS Health Corp store in Las Vegas Nevada on February 7 2024
Favicon Fierce Pharma

CVS will cover Eli Lilly obesity products Zepbound and Foundayo

May 28, 2026 11:20am
health podcast microphone stethoscope
Favicon Fierce Pharma

RFK Jr. launching health podcast to expose hypocrisy, corruption

Apr 9, 2026 9:42am
Hims Hers Super Bowl 2026 ad
Favicon Fierce Pharma

Hims uses new Super Bowl ad to tackle healthcare affordability

Jan 29, 2026 1:39pm