Marketing

Bayer Gabrielle Union-Wade Lynkuet campaign
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Bayer taps Gabrielle Union-Wade as face of menopause med Lynkuet

To promote its newly launched nonhormonal menopause drug, Bayer is linking Lynkuet with a familiar face.
Brought to you by Pfizer
Rising Stars in Pharma Marketing QA series header image
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Know a rising star in pharma marketing? Nominate them here

Nov 25, 2025 2:50pm
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Avalere names new policy VP amid regulatory turbulence

Dec 16, 2025 11:30am
vial of Zepbound obesity drug
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Lilly lowers self-pay prices of single-dose Zepbound vials

Dec 1, 2025 8:00am
The White House
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UPDATED: Pfizer offers US drug price concessions in MFN push

Sep 30, 2025 1:07pm
Doctor Mike speaks on stage at Fierce Pharma Week 2025
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What pharma and healthcare can learn from Doctor Mike

Sep 12, 2025 1:00pm