Marketing

drug medicine shopping cart consumer health dtc
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Novartis, Boehringer debut DTC programs with reduced drug prices

Novartis and Boehringer Ingelheim outlined plans on Monday to launch direct-to-patient platforms that will reduce the prices of popular medicines in the U.S.
Andrea Park Sep 29, 2025 12:06pm
The White House
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UPDATED: Pfizer offers US drug price concessions in Trump MFN push

Sep 30, 2025 1:07pm
Doctor Mike speaks on stage at Fierce Pharma Week 2025
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What pharma and healthcare can learn from Doctor Mike

Sep 12, 2025 1:00pm
Serena Williams in an ad for Ro Williams is sitting looking at the camera and holding a GLP-1 pen
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Serena Williams discusses GLP-1 use as a Ro celebrity ambassador

Aug 22, 2025 5:39am
CDC Free Mind campaign
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CDC unveils campaign targeting teen substance use, mental health

Aug 8, 2025 11:49am
congress house senate
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Senators condemn 'shady tactics' after Pfizer, Lilly DTC probe

Jul 17, 2025 1:52pm