patient affordability

Hims Hers Super Bowl 2026 ad

Fierce Pharma

Hims uses new Super Bowl ad to tackle healthcare affordability

The minute-long ad, which will have its broadcast premiere during the Feb. 8 game, starts with a stark claim: “Rich people live longer.”

Andrea Park Jan 29, 2026 1:39pm

Gene Therapy of treatment and adjustment of DNA

Insurers question cell and gene therapy costs as new model nears

May 5, 2025 4:00pm