Advertising

Fierce Pharma

AI care partner Heidi touts positive side effects in campaign

Heidi, along with creative firm Cocogun and media agency TRG, launched a new campaign that positions its AI tool as a dose of "relief, on repeat."

Zoey Becker Jul 7, 2026 6:00am

doctor and medical team on rounds meeting around bed of senior male patient

Hospital ads increase ED visits, Medicare spending: Penn study

Mar 23, 2026 11:00am

Illustration connected puzzle pieces with the acronym MA

Advent to acquire health marketing company PatientPoint

Aug 25, 2025 1:00pm

A still from the AHAs 30-second ad showing a pediatric patient ringing a bell accompanied by the text People count on us

AHA launches 'seven-figure' ad campaign against Medicaid cuts

Jun 24, 2025 1:30pm

The color purple

NYU Langone's claims that Northwell copied purple ads dismissed

Mar 5, 2024 7:25am

The color purple

New York health systems spar over purple advertisements

Jun 21, 2023 7:00am