Healthcare staffing software vendor Hallmark has integrated acute care labor marketplace CareRev into its platform, expanding the pool of local gig workers immediately available to Hallmark’s hospital and health system customers.
Hallmark says more than 85 healthcare organizations are currently using its Einstein II platform, which allows managers to review and assign in-house staff before turning to a built-in vendor management solution.
With the new integration, the vendor management solution will, when necessary, allow users to tap CareRev’s on-demand network of more than 40,000 per diem nurses.
These local clinicians accept the assignments through CareRev’s worker-facing app, which includes shift listings from hundreds of hospitals and health systems across the country.
“With CareRev now fully integrated into the Einstein II platform, health systems can take a more strategic, tiered approach to staffing—activating internal float pools first, accessing local per diem professionals next, and engaging contract labor when necessary,” Brandon Chamberland, Hallmark’s chief strategy and partnerships officer, told Fierce Healthcare. “What sets this apart is the seamless interoperability between platforms: orders flow automatically, allowing clinicians to accept shifts without manual intervention, giving nurse leaders the ability to respond in real time while offering clinicians the kind of flexible opportunities that drive recruitment and retention.”
At a time when clinical staffing is challenging provider organizations’ operations and finances, the integration offers a workflow-friendly window into a local workforce hospitals and health systems may have previously lacked, CareRev CEO Brandon Atkinson said. Turning to local, shift-by-shift agreements first also helps these organizations avoid some of the constraints imposed by travel workers’ contracts, he added.
“The on-demand workforce model brings needed agility to hospital staffing strategies while offering nurses who are craving flexibility the option to gain more autonomy over their schedules,” Atkinson told Fierce Healthcare. “When internal resources aren’t enough to meet patient demand, the talent pool of highly-qualified, per diem professionals can fill gaps in staff and allow hospitals to continue to provide quality care.”
Hallmark, citing a 2025 survey it conducted among more than 1,200 healthcare provider leaders, underscored workers’ widespread interest in more flexible scheduling as an answer to burnout issues faced across the industry. It also pointed to responses from a majority of responders citing tech limitations as a key barrier to their use of per diem roles.
“The integration directly addresses those limitations, empowering hospitals to tap into the flexible workforce while keeping staffing efficient and cost-effective,” Hallmark said in its announcement.