Maven Clinic is expanding its maternity program to make pregnancy care more precise and personalized.
The expansion includes remote monitoring to identify risks earlier and help address complications. Maven is also adding a NICU program to help get babies home faster through parent preparedness. New features begin rolling out this month.
“There’s no typical pregnancy; it’s not a thing. And it’s 2025, and it’s time to not have a cookie-cutter approach,” Neel Shah, M.D., chief medical officer at Maven, told Fierce Healthcare in an advanced interview.
Maven clients trust the company to take care of an entire population, per Shah. That requires providing the right care for the right person, which is now being enabled by a new level of access to data. A year ago, Maven still relied on what members shared about themselves and claims data, Shah said. Now, Maven also has insights from wearables.
The latest flow of data comes from a new partner, which Maven declined to name, that is connected to a large number of devices. These include blood pressure cuffs and glucose monitors, commonly used in pregnancy. These data are integrated with members’ health records to identify early risk indicators for conditions like gestational diabetes or preeclampsia. The American College of Obstetricians and Gynecologists advocates for this hybrid approach in prenatal care. Maven also already partners with Oura and Apple Health.
“We’re just living in this really rich data environment,” Shah said. “Population health means looking at everybody and then using the data available to figure out who needs more proactive support.”
Noting patient familiarity with general chatbots, the company is also planning to introduce agentic capabilities soon, per Shah.
Maven is also partnering with a separate vendor, which it declined to name on the record, for broad national access to EHRs. Through this partner, if Maven members consent to sharing their data, Maven can access their medical records from healthcare organizations without having to formally partner with them. The partner also supports integrations with many health information exchanges (HIEs). Additionally, Maven works with smaller HIEs where access is not already provided through the vendor.
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Nearly 1 in 10 babies goes to the NICU, with rates going up in most states from 2016 to 2023. Some estimates have found a quarter of NICU days occur after babies no longer need intensive care, meaning they could have been discharged sooner. Improving parents’ readiness for the transition can reduce length of stay, Shah explained, helping parents bring their babies home faster and saving significant costs. Readiness might involve access to educational content on things like home oxygen support or access to lactation consultants and mental health specialists.
“We wanted to make sure we were preventing babies from going to the NICU in the first place, but then when they were there, help NICU babies go home with their parents as soon as possible,” Shah said.
The new program will give parents personalized discharge plans, 24/7 access to clinical experts and validated interventions to help babies reach their development milestones. Maven says this can help shorten NICU stays by up to 8%, saving employers $5,500 per stay.
Maven’s care model aims to help families catch problems early and avoid expensive complications. Families on the platform see up to 27% fewer NICU stays and 15% fewer caesarean sections, according to company data. Employers, per Maven, save an average of $9,600 per birth. Maven members in the maternity program can connect 24/7 with providers across over 30 specialties, take classes and get personalized support.
Editor's Note: This story has been updated with additional details around Maven's access to medical records.