Global fertility and family care platform Carrot has launched an artificial intelligence-powered platform to provide members with personalized, context-driven care decisions.
The tool, dubbed Carrot Intelligence, is built on the company’s dataset, which is the “largest proprietary clinical dataset in the category” and spans 195 countries, according to the announcement. The company has “meticulously and diligently” collected the vast amount of data since its launch nearly a decade ago, Carrot CEO and Founder Tammy Sun told Fierce Healthcare in an exclusive interview.
Work on the platform has been underway for several years, according to Sun, with the platform's focus on “to connect the dots” for clinical teams, members and customers alike. Carrot has more than 1,200 customers, ranging from small and midsized to Fortune 10 companies, as well as payers like Cigna and Blue Cross Blue Shield Global Solutions.
“The context of care really matters, because if you don't understand the context, you actually can't optimally help the person achieve the best outcome,” Sun said. “And so that's what Carrot Intelligence does.”
Carrot Intelligence aims to shape how guidance is delivered by the platform’s clinical care team, including through earlier in-vitro fertilization (IVF) interventions. The platform has powered several recent AI-powered initiatives from the company, including its metabolic health program, Sprints and Global Price Monitoring System.
The platform, including its guidance framework and AI-surfaced insights, is defined by the company’s clinical team to “ensure the system gets smarter with every member served,” the announcement said.
Carrot plans to expand the platform’s capabilities to include treatment pathway optimization, care navigation, predictive analytics and more.
Sun said there has “largely been a one-cycle-fits-all” approach to fertility and family care over the last decade, which AI is changing by moving the industry into an era of “hyper-personalized healthcare.”
“[AI’s] opportunity is really making sure that every person gets the best care, specifically for them,” Sun said. “Not people like them, not people who live in the same zip code, or not people who are of generally the same age, but specifically for you.”