Digital health has become integral to most Americans’ daily lives, with 71% of U.S. adults using health-related apps and 64% using health-related devices, according to a new report from Reach3 Insights.
The Digital Health Trends 2026 report polled 1,043 people across the U.S. aged 18 years and up who used the company’s platform. Christine Nguyen, vice president of Reach3 Insights, which conducted the survey, said in a statement that digital health tools are “becoming deeply integrated into how people manage their daily lives.”
“Consumers increasingly describe these tools as part of their routines, motivation and peace of mind,” Nguyen said. “By using AI-accelerated, conversational research techniques, marketers can create a more natural environment for discussions around sensitive health-related topics and help uncover the emotions and motivations shaping these (and future) behaviors.”
The use of holistic wearables increased to 24% in 2026, up from 20% in 2024, while fitness-oriented wearables use decreased from 28% in 2024 to 22% in 2026. Researchers note the shift indicates interest in tracking metrics beyond just physical activity.
Amid increasing use of digital health apps and tools, biometrics (51%), physical activity (50%) and sleep (49%) were the top aspects tracked among respondents.
A combined 88% of respondents also report wanting either more or the same amount of technology for health and wellness management over the next five to 10 years.
However, researchers that note interest in some digital health services is on the decline. Telehealth service interest decreased from 48% of respondents in 2024 to 41% in 2026. Similarly, online pharmacies, DNA testing and meal planning or prep services also saw declines.
The uptick in digital health apps and tools coincides with consumers more frequently turning to artificial intelligence chatbots for health information. A March Rock Health Survey found 32% of respondents report using chatbots, up from 16% in 2024.